Why should you bother to ask your clients what they really want and are there really any benefits? Here are a couple of simple examples of the power of honest feedback and the business impact:
A client of an executive coach interviewed said he would consider increasing his business volumes if the coach just spent additional time getting to understand more about his business challenges. The coach did this and in only 3 months, had doubled the amount of business done with the client, generating over £5,000 of additional business
An architect wanted to understand why his conversion of pipeline business to sales was low. After talking to some of his clients, the common theme was when explaining the planning options, he was using too technical language and didn’t spend enough time going through the options using plain English. He changed his style based on the feedback and now converts around half of potential clients into sales, a significant improvement.
To find out more about how understanding your clients better can help your business grow and make more money, click on this link to watch our short 2 minute video www.youtube.com/watch?v=IRS5d5n8pLQ