The customer relationship mix: support, service, satisfaction, loyalty, reliability, quality and improvement

By: Noshir Desai April 2020

Getting The Most From Your Existing Clients

Now more than ever, it's really important to stay in touch with your clients! Currently, most businesses have a bit more time so it's the perfect opportunity to think about when you last took a step back and asked your clients what they really want.

Most businesses spend loads of time, effort and money trying to win new clients, but how do they ensure they're making the most from their existing clients? After all, we know it's a lot easier to sell more and deepen relationships with clients we already work with as they know, like and trust us.

Having these client conversations can be extremely powerful and insightful. Plus, it shows you really care about your relationships, particularly at this difficult time. Imagine the positive impact on your business if your clients told you:

  1. What one thing you need to do to get a greater share of their business?
  2. What factors influence them to provide repeat orders?
  3. Would they recommend you and if so, what would they say?
  4. What you could do to improve your service?

Some business owners will be able to get this feedback themselves, but doing it well takes time and is a challenge. Many organisations prefer to involve a trusted independent third party to get this crucial feedback to protect and develop their client relationships for the future.


To find out more about how obtaining meaningful feedback can help you get more from your existing clients, watch our short 2 minute video www.youtube.com/watch?v=IRS5d5n8pLQ

Let's Talk What next?

If you like the sound of what we do, contact us at noshir@ndconsulting.org or give us a call on 07979 530 257 to find out how we can help you.